Cloud computing and the new breed of start-ups

[This is based on a recent presentation I gave. You can grab the presentations slides here.]

Cloud computing offers well documented benefits to firms, governments and, though indirect and induced effects, to the entire economy. However, for start-ups, cloud computing is not just a welcome boost to the bottom line, it is what can make the difference between spectacular success and oblivion.

There has emerged today a new breed of start-ups that employ cloud based collaboration, cloud based delivery of services and cloud based product development. Their founders embrace the cloud to run a nimble, lightning fast, and borderless company.

How do these firms embrace the cloud? A good example is Recruitment Genius, the London-based start-up that allows employers to fill job openings with rock-bottom prices. The front page of their website boasts filling 40 jobs for the retail chain Tesco, for less than £200. Recruitment Genius manages to stay profitable at these prices, only by having a highly automated (frictionless – according to zdnet) process that covers everything from the initial job post by the employer, to the display in selected job boards, to the collection and filtering of promising CVs, and finally to the delivery of the top leads to the employer. How does Recruitment Genius does it?

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